Product Solution:

Brill Formulation - Feed Tags

Quote:

It's no secret to anyone in the industry that custom formulas allow for more margin opportunity and product differentiation. With a quicker process allowing more custom formulas and less proprietary information on the feed tag, Effingham Equity is able to keep their margins steady by holding onto a steady customer base. With Feed Tags, there's also less chance for error. "When we change a formula we update our tags right away." said Sandschafer. "There's very little chance now that an incorrect tag would go out the door. Without the Feed Tags system, it would be nearly impossible to keep up with the increasing number of formula changes that the industry demands."

- Don Sandschafer
Effingham Equity,
Effingham, IL